Crossbeam
Crossbeam integrates with Partner Fleet to enrich 2 powerful features: Co-Sell Signals and Smart Recommendations. Get buyer intent + partner data and offer personalized recommendations on your marketplace.
Description
This integration pulls partner overlap data from Crossbeam into your Partner Fleet marketplace for 2 key features:
Co-Sell Signals
- Partner Fleet's buyer intent capabilities track visitors on your marketplace by IP address. These visitors are cross-referenced against your Crossbeam overlaps to identify partners who can be brought into deals. This data is accessible to you and your partners in Partner Fleet and via Slack notifications.
- You can use this real-time partner overlap data to bring context to your AEs and provide an avenue to turn partner-influenced revenue (prospects quietly shopping your marketplace) into partner-sourced revenue (a warm intro to your team from partners).
- Plus, offer reciprocity to your partners by giving them data about your customers shopping their pages and even providing warm intros to them.
Smart Recommendations
- Powered by the same buyer intent + Crossbeam plumbing, you can now offer personalized partner recommendations on your marketplace based on the visitor IP.
- Imagine someone (your customer) is on your marketplace looking to add an integration. Partner Fleet can cross-reference them in Crossbeam and serve up other products they already use, or may use soon.
- Smart Recommendations takes a step towards offering the same experience on B2B marketplaces buyers have come to expect from B2C marketplaces like Amazon.
When you enable the Crossbeam integration, you level up your marketplace results and experience with both Co-Sell Signals and Smart Recommendations.
Integration Diagrams
Data
Partner customer
Partner customer
Partner opportunity
Partner opportunity
Partner prospect
Partner prospect
Data
Customer
Customer
Opportunity
Opportunity
Prospect
Prospect
