Unlock customer-centric measurement across your sites and apps, so you know what’s working and what’s not. See how people engage with your business and the role different channels play with advanced reporting and analysis. You can even connect systems used to measure CRM, points of sale, and other first-party data sources for a more complete view.

Use Google’s machine learning to discover new and predictive insights from your data — such as which users are likely to purchase or churn. Machine learning will enhance your measurement when observed data isn’t available.

Analytics is built to work with other Google solutions and partner products so you can use your insights to improve marketing performance. Connect Analytics with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console to improve your marketing ROI.

Analyze data quickly and collaborate with your team with an easy-to-use interface and shareable reports. Process and share data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.