With over 500 hours of content uploaded to YouTube every minute, finding what you need would be nearly impossible without some help sorting through all the videos. YouTube’s search ranking system does just that by sorting through a vast number of videos to find the most relevant and useful results to your search query, and presenting them in a way that helps you find what you’re looking for.

Recommendations help you discover more of the videos you love, whether it’s a great new recipe to try or your next favorite song. The success of YouTube’s recommendations depends on accurately predicting the videos you want to watch. When our recommendations are at their best, they connect billions of people around the world to content that uniquely inspires, informs, and entertains.

YouTube Creators are individuals who produce content for the platform. This is a unique model that empowers Creators to earn money directly on our platform in a variety of different ways, including through placed advertising, merchandise sales, and subscriptions.

Every day, people from around the world come to YouTube to experience the world’s biggest cultural moments. Whether hosting a live charity event, a town hall or a press conference about breaking news, YouTube Live and Premieres allow Creators to bring viewers together in real-time to learn, discuss and to form new social communities.